Recently, a trade publication stated that Bernie Ilson, Inc. is one of the most creative public relations firms in the business. Ilson's campaigns for Liberty Mutual have become models for effective P.R. His agency is recognized for its ability to create important campaigns for a wide range of personalities, products and companies. Whether it be for the Liberty Mutual Legends of Golf, Grand Ole Opry or the sale of the London Bridge, his agency directs its efforts toward the practical aspects of publicity.